At the Heart of Summerville: Virginia Lowndes Bailey

May 26, 2023

"At the Heart of Summerville" is a blog series dedicated to exploring the vibrant community of Summerville, South Carolina. From the historic downtown area to the surrounding districts, we showcase the people and places that make Summerville such a special destination. 

This ongoing blog series will feature interviews with local business owners, residents, and community leaders, as well as highlight the top attractions, events, and hidden gems in town.


Honoring Mrs. Bailey, Creator of Slogan, "Summerville, The Flower Town in the Pines"

We invite you to delve into the origins of our beloved town slogan, "Summerville, The Flower Town in the Pines," as we celebrate the remarkable woman behind it, Mrs. Virginia Lowndes Bailey.


In 1925, the Greater Summerville/Dorchester County Chamber of Commerce hosted a town slogan contest, enticing participants with the allure of a $5 prize. Amidst the competition, Mrs. Virginia Lowndes Bailey's entry triumphed, encapsulating the very essence of our town with her evocative words: "Summerville, the Flower Town in the Pines." 


This winning slogan has since become an inseparable part of Summerville's identity, celebrating its rich history of blooming flowers and the majestic pines that have defined our town's allure since the late 1800s.


Recently, a commemorative ceremony took place at the GSDC Chamber/Summerville Visitor Center, honoring the slogan's 98th anniversary. In attendance were members of the Bailey family, town-elected leaders, and representatives from the Garden Club and Chamber of Commerce, all gathering to pay tribute to Mrs. Bailey and recognize her invaluable contribution.


This event stood as a poignant reminder of the transformative impact Mrs. Bailey had on shaping Summerville's identity. Visitors to the Summerville Visitor Center will now be greeted by the striking portrait of Virginia Lowndes Bailey, exhibited alongside the original document relating to the historic slogan contest. This display serves as a powerful testament to Mrs. Bailey's enduring legacy, reminding us of her remarkable talent and the distinction bestowed upon her by the Chamber all those years ago.

In the 1920s, horseback riding emerged as a beloved activity, cherished by both locals and visitors alike. Mrs. Virginia Lowndes Bailey, known for her affinity for flowers, was also an ardent horsewoman. To honor her multifaceted legacy, the Bailey family generously donated a horse weathervane, now adorning the pinnacle of the Town Hall cupola. This charming symbol serves as a poignant reminder of Summerville's equestrian heritage and Mrs. Bailey's recognition through her winning slogan.

As you explore Summerville, immerse yourself in its rich history, wander through its charming streets, and take in the beauty of the nature that surrounds. Pause to appreciate the weathervane atop the Town Hall, a symbol of Mrs. Bailey's equestrian passion and the cherished memories she left behind.


Honoring the past by celebrating individuals like Mrs. Bailey is how our town's heritage continues to thrive. So, join us in celebrating the remarkable woman behind our beloved slogan and discover the sweet charm of Summerville, The Flower Town in the Pines.

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